This revelation—that individuals are in fact capable of at-home hair color, and that amateur mistakes can actually be a good thing—isn’t a disservice to Brownsell’s business model but another testament to its necessity. She has no plans to discontinue the This Teacher earned all of this Summer Break #Survived Pandemic Teaching #Teacher Life shirt and I love this digital consultations she and her team have been giving all year once the pandemic is behind us, which is great news for those of us who will likely still have a hard time making it out of the house (and getting an appointment). “The great thing about doing your color yourself is that you’ll be really happy with the result, because you’ll just be proud that you did anything,” she tells me over Zoom as I am dangling strands of my hair—sectioned, back-combed, and lathered with her Total Bleach Kit—toward the screen for her approval as the mixture lifts my natural brown and creates a canvas for a happy, golden-blonde color called Just Like Honey. “Go for it with your hands—just kind of mash it through,” Brownsell directs in a simultaneously corrective, patient, serene, and interpersonal tone (Jagger calls her a “hairapist”). “Yeah, lovely. Uneven is good—although streaks are very in right now,” she continues.
This Teacher earned all of this Summer Break #Survived Pandemic Teaching #Teacher Life shirt, hoodie, tank top, sweater and long sleeve t-shirt
Two hours of prepping, bleaching, toning, and coloring later, it’s time to wash out the This Teacher earned all of this Summer Break #Survived Pandemic Teaching #Teacher Life shirt and I love this dye. I unclip, rinse, brush out, and dry my hair—noticing one stark white streak amid the caramel-colored tones. “I forgot to do that part!” I exclaim, realizing that I’d clipped a lone section to the back of my head and neglected to incorporate it into the others. We both decide that the error actually looks good. “See, that’s why it’s nice to dye your hair yourself—because you can’t get mistakes when you have it done properly!” exclaims Brownsell. “Those are the colors we’re trying to do. When I’m doing it for Vetements or Celine, I’m thinking, If somebody just had this in their hand, how would they put it on?”